Day: March 23, 2012
Why John Carter was a flop before it was even released. I’m looking at you marketing.
John Carter, the movie, based on the book John Carter Warlord of Mars didn’t do that well domestically. Earning $30 million over the weekend. Though it did better oversees, Disney […]
The ghost of the music industry past has a warning for books and authors.
In less than five years, traditional books may be dead as a primary and sustainable way for many established authors to make a living. As people are rapidly getting used […]
Would you let an intern casually manage all your marketing? Then why do so many companies let interns casually manage their social media?
Social Media, Though marketing directors and CEO give talks about how important social media is to their business, when you often look at their operations, you often find a 19-year […]