Month: April 2012
What is personality in social media? How to make sure your company successfully conveys it.
It’s that “Je ne sais quois.” That certain something that will neither completely and comfortably fit in a corporate brand guide. Establishing an attractive, brand […]
Why I wrote Does This News Make Me Look Fat?
My book Does This News Make Me Look Fat? is officially launching in a few days, Tuesday the 1st of May starting with Amazon. As […]
This is an awesome Craigslist ad! Take a look.
Anyone who has been on Craigslist knows how boring those ads can be. This one is so good it makes a 1995 Pontiac sound exciting. […]
What If The Modern Media Covered Fairy Tales? [VIDEO]
New video supporting my book Does This News Make Me Look Fat? with humorous look at what would happen if the modern news media covered […]
Petunia. How a children’s book illustrates the difference between gaining knowledge from media or just an identity.
I read this book in first grade. Petunia. A book by Roger Duvoisin about a goose named Petunia who finds an book. She never reads […]
Why personality marketing (social media) is not natural for companies.
In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the […]
Are media companies worried about the effects of media consolidation? This video (and its mysterious disappearance could be telling.
In my upcoming book Does The News Make Me Look Fat? , I talk about how media consumption works like food consumption. In this model, […]
Stop calling social media, “social media.” It’s personality marketing.
Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with […]