Month: May 2012
Ever been part of the club scene? Then you know why Facebook’s days on top are numbered.
Facebook’s IPO is coming soon. And many of the people who will pay for the initial stock offering of around $45 are betting the price […]
Marketing strategy. Plop plop, fizz fizz. It’s the secret of how to get customers to buy 200% more of your product.
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. […]
Critical Media Literacy Issue: Media consumption in kids is exploding with mental repercussions for your children. Especially for these key groups.
Commonsensemedia.org reports large increases in media use among children without an increase in comparable media literacy skills. With new devices like tablets, phones and multi-use […]
Media literacy lesson: The secret of why negative ads work. And will always be used far more than positive ads.
People hate negative advertising. Or, at least, they say they do. Yet message consultants like me keep producing them for their political clients and at […]
The Boogeyman. In media literacy, one of media and marketing messaging most persuasive persons. And why less is more in marketing.
Did you ever notice nobody asks what the boogeyman does? When you parents tell you to watch out for him (I’m assuming it’s a man. […]
Are teachers to blame for leaving us media and message illiterate?
Why teachers may have accidentally made us devalue and more vulnerable to the power of words used in media. You know why I rarely forgot […]