Month: June 2012
The common flaw analyzing social media metrics. And why the Star Wars Prequels teach a good lesson.
A yardstick is a great ruler, but can’t measure happiness or a brand. Or the true success of a Star Wars movie. What do I […]
Media literacy lesson: And So Goes The Nation. How messaging strategists think about political campaigns.
Media literacy is a skill to have – especially when it comes to political messaging. That’s why it’s good to take a really good look […]
Media literacy lesson: If media is left or right at its core, Why didn’t Fox News accept MSNBC’s surrender in 2002?
Why liberal and conservative media are nothing more than brands like Coke and 7Up. It wasn’t that long ago (around 2002, just before the Iraq […]
Media literacy lesson: What’s the sound of one person lying. Often, the truth.
Sound like a Zen riddle but true: The best way to lie to people is with hard facts. Ask the spin doctors their little secret. […]
The buried lead in this Fast Company article that should frighten the advertising industry.
Read this story from Fast Company “Ad Industry: Here’s Why Your Best Talent Is Leaving And What You Can Do About It,” and you’ll find […]
Media literacy lesson: Don’t Confuse “That’s outrageous” for “That’s untrue.”
Part of having good media literacy skills is to know when words are being used to imply a statement, when its true meaning does not […]
Why maligned Siri is key to Apple’s future survival and dominance. Think and thank Iron Man.
Siri, Apple’s voice-recognizing personal assistant, will change the world. It’s just got to change some minds first. When and if it does, Apple’s dominance in […]
Mental Obesity. How poor media literacy skills can cause parents to leave children vulnerable.
Is it okay to give a two-year old a bottle of hot sauce to drink? Of course not. If you saw another parent doing so, […]
Hi, I don’t know you–except for this web picture of you dancing on a table. Three reasons why online reputation management is important.
Why should you care about reputation management? 1. To Avoid SEO Blackmail. I had my first encounter with this about 8 years ago when […]
Media literacy lesson: Analysis and opinion versus news. Why opinion dominates cable news.
Analysis and opinion media content is outpacing news content and becoming a bigger and bigger part of the media landscape and our information consumption. Often […]