Month: June 2012
Why branding is critical for your business long-term survival.
In my previous marketing post “Why small to media size companies often hate when marketing firms use the word ‘branding.’” I talked about how clients […]
Advertising and minority marketing. Why a lot of ads end up being labeled racist. But aren’t. And why ad agencies don’t discriminate enough.
Having spent over two decades in advertising creating and producing ads, I can tell you when you see a racially offensive ad, what you may […]
Media literacy lesson about Prop Proof. An example from The Daily Show with Jon Stewart. [VIDEO]
In my book Does This News Make Me Look Fat?, I talk about prop proof. Using a prop to back up of claim that often […]
Why companies hate when marketing firms use the word “branding.”
Small and medium sized businesses have a different mindset than large firms. They are closer to the bills and overhead they need to pay for. […]