Month: July 2012
The missing part of most creative briefs. The “So What!?” factor.
Someone recently asked me that, if I wrote a creative brief, what information would I add to improve it? Having written them many times, I […]
If social media is so good, why doesn’t Apple embrace social media for itself?
Apple has some social media properties. But yet it seems agnostic or downright disinterested in growing its brand on social media properties like Pinterest or […]
In social media marketing, why each of us are personal Wi-Fi networks of content.
Most of us have a Wi-Fi router in our homes and likely know how one basically works. Your Wi-Fi router takes the signal that comes […]
Video: How to build a recession-proof employment plan
Caught this watching some TED Talks presentations. Wanted to share it because I think it reflects the dynamics and changed opportunities of the new job […]
Is the marketing and business community hypnotized by technology? Technology zombies?
I’d like to submit a new word into the lexicon: Mass Technosis. Like hypnosis, it’s when business and industry get hypnotized by the hype of […]
Media literacy lesson: Covering story is not the same thing as covering the news.
“We’ll cover the story” You’ll hear that from some news outlets. “Getting the story.” Though some media outlets tend to use the terms interchangeably, getting […]