SUMMARY
- Conceptual, nationally award-winning writer, producer and content strategist for interactive design and content marketing
- Years as a business-winning creative director able to think strategically and manage teams and accounts
- Strong expertise in brand strategy & brand voice development
- Ability to execute integrated marketing, brand and content strategy across digital media platforms and web applications
- Years experience in UX engagement, IA, e-commerce buy flow and design across web, mobile, and product UIs
- Strong presentation and client interfacing skills
- Marketing experience in enterprise IT, defense technologies, healthcare, financial, retail and consumer sectors
- Co-designer of web app purchased and used by Apple,Best Buy, The Limited Brands and Eddie Bauer
WORK HISTORY
VICE-PRESIDENT, BANK CONTENT LEADER
Synchrony – Mar 2022 – Apr 2025
Works with internal content and media teams and our external content partners to ensure the successful development and delivery of integrated, relevant, and engaging content. Owns the 2022 content relationship and Synchrony’s exclusive funding and sponsorship with Dotdash Meredith’s physical/digital financially focused publication for women, Millie magazine.
Highlighted Accomplishments:
• Helped to develop content and content strategy that drove tens of billions in new, record-level bank deposits in 2022 and 2023.
• Doubled the bank’s content development capacity while reducing development costs by millions.
Instituted an internal content management process including editorial calendars, content production planning, and monitoring.
• Helped increase traffic levels for the blog by 10% in 2022.
• Led the redesign of the bank site and blog to improve user experiences and engagement.
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ASSOCIATE DIRECTOR, CX CONTENT STRATEGY
Wunderman Thompson – Oct 2019 – Jan 2022
Responsible for leading content strategy, content strategists, and content developers across a range of projects and advising teams and clients to think about the role of content in delivering world-class, omnichannel experiences for clients.
Works with internal teams and clients to synthesize and translate abstract and complex concepts and content into simple, organized solutions and frameworks for making information findable, engaging, and relevant so that our client’s information becomes valuable assets to build revenue and better brand experiences.
KEY CLIENTS:
Best Buy, United Health Group, NY Presbyterian, Volkswagen
CONTENT STRATEGIST/CONVERSATIONAL UI CONSULTANT
PwC – Nov 2018 – Oct 2019
Architects conversational experiences, conversational layers for systems, and content around AI chatbot solutions and voice user interfaces to help clients automate communication, improve service delivery and create personalized customer experiences at scale. Works with UX, developers, and product owners on creating conversational logic, design dialog flow, microcopy and maintaining brand persona across all conversations. Collaborates with NLP teams to design utterances reflecting user intent. Helps design content and metadata for voice search. Employs conversation repair and disambiguation to ensure positive conversational experiences.
HIGHLIGHT:
Lead for developing voice assistant designed to be a commercial product for the enterprise.
DIRECTOR, CONTENT STRATEGY
Hero Digital – Feb 2017 – July 2018
Content lead and manager tasked with analyzing and strategizing ways to enhance the value of content across digital platforms to improve customer experience, user engagement, and prospect conversion. Directed and provided editorial direction to content creation talent. Created content for key projects. Recommended content tools, workflows and governance processes for optimizing client content goals.
HIGHLIGHTS:
Helped land million-dollar Chemours global web content-only project, Developed content program for Navy Federal that raised conversions 14%. Created content for industry award-winning UHS website.
SENIOR CONTENT STRATEGIST
Bailey Brand Consulting – Sep 2014 – Jan 2017
Part of on-site, client-integrated team and acting content director for GS1 US and content strategist for Brussels-based GS1 Global. Defined content strategy for the US and international member organizations’ online initiatives and product rollouts. Involved with taxonomy, card sorting, content auditing, content development and setting editorial standards for GS1 US 5000-page site relaunch.
UX CONTENT STRATEGIST/CONSULTANT
Comcast – Oct 2012 – Sep 2014
Responsible for product content strategy, microcopy, and content in relation to web, mobile apps and the TV set-top UI for Comcast’s Xfinity Home and X1 Entertainment Platform. Crafted Xfinity Home utterances and intents for voice remote development. Helped reimagine Xfinity Home rules concepts for user control of IoT devices. Crafted and documented universal voice and tone guidelines for Xfinity Home in-product digital experiences.
CREATIVE DIRECTOR & PRESIDENT
Adhocracy Marketing Group – Aug 2001– Jun 2012
Crafted and launched marketing and brand-building initiatives for multi-million dollar brands. Brought in 80% of the firm’s new business and led many of the firm’s award-winning marketing campaigns. As the company became digital-first, I led the design and development teams in creating digital products and optimizing user experience. This includes creating web applications sold to and used by Apple, Limited Brands and
Best Buy.
HIGHLIGHTS:
Landed clients including FLIR, Macho Products, Lutron
ASSOCIATE CREATIVE DIRECTOR-COPY
Garfield Group – Aug 1999 – Aug 2001
Led creative development and messaging strategy for a group of technology accounts within the largest technology marketing firm in the Northeast. Managed and mentored a diverse creative department of art directors, copywriters, production artists, and freelancers.
EDUCATION
Miami University, Oxford, Ohio. B.A. Communications.