Author: Brooks
Why consumers aren’t connecting the connected home dots. Yet.
Without a doubt, this is the dawn of the age of the connected home. An era that will revolutionize our relationship with once “dumb” household appliances. The seeds of this […]
BYOD: My Phone But My Boss’ Eyes And Ears. Will personal and enteprise apps on the same device make you more productive or paranoid?
The BYOD (Bring Your Own Device) movement has become an integral part of the enterprise. Data center networks now allow your store-bought phone or tablet to securely access company data […]
“Wanted: Nuclear Fusion Development Intern.” When internships are abused to acquire skills, not teach them.
One of my former clients a few years ago managed internships for organizations. The firm’s job was to help companies, small and large, realize the mutual value of internships for […]
First-mover disadvantage. Why being the first doesn’t ensure you won’t end up last.
We all know Henry Ford invented the first car. Undoubtedly revolutionary. Undoubtedly changed the world. And yet, also undoubtedly today, no would actually buy the Model T to drive around […]
How and what advertisers track about you online: Infographic
You’d be surprised what information can be collected about you during your online web browsing. Advertisers, in conjunction with third-party firms, collect information about you ranging from websites you visit, […]
Brother, can you Bump me a dime? Is technology changing the dynamics of panhandling?
Is technology changing the dynamics of panhandling? The changes in technology are affecting us all. Even those down on their luck-some suffering-and the our moments in our lives that intersect […]
Will the advertising industry finally confess it’s indifference to encouraging diversity?
Does the advertising industry’s PR offensive about commitment to diversity stand up in the real world? Advertising has a remarkable ability to create a perception of a product or issue […]
The love affair with Apple is over. Now the real customer relationship with Apple can begin.
We all know what the first stage of love is like. An emotional surge that overwhelms our logic and reason. Life doesn’t seem complete without the object of our affection […]
The best training for UX and technology professionals: Your parents.
Every Christmas, after Santa Claus comes to my parents’ home, I come: the family’s unofficial IT & Tech support person. I’m minus the red hat, white beard and (for now, […]
In the wake of Chick-fil-A, are “restaurant values” becoming the next compatibility check box on your Match.com profile? Should marketers be worried?
As Chick-fil-A and Starbucks seem to be on the forefront of the age of “Restaurant Values” now entering the field of identity politics, I’m wondering if restaurants will become to […]