Author: Brooks
The buried lead in this Fast Company article that should frighten the advertising industry.
Read this story from Fast Company “Ad Industry: Here’s Why Your Best Talent Is Leaving And What You Can Do About It,” and you’ll find the buried lead in this […]
Media literacy lesson: Don’t Confuse “That’s outrageous” for “That’s untrue.”
Part of having good media literacy skills is to know when words are being used to imply a statement, when its true meaning does not support it. This is a […]
Why maligned Siri is key to Apple’s future survival and dominance. Think and thank Iron Man.
Siri, Apple’s voice-recognizing personal assistant, will change the world. It’s just got to change some minds first. When and if it does, Apple’s dominance in personal devices will be sealed […]
Mental Obesity. How poor media literacy skills can cause parents to leave children vulnerable.
Is it okay to give a two-year old a bottle of hot sauce to drink? Of course not. If you saw another parent doing so, you’d likely call child services […]
Hi, I don’t know you–except for this web picture of you dancing on a table. Three reasons why online reputation management is important.
Why should you care about reputation management? 1. To Avoid SEO Blackmail. I had my first encounter with this about 8 years ago when the CEO and CFO of […]
Media literacy lesson: Analysis and opinion versus news. Why opinion dominates cable news.
Analysis and opinion media content is outpacing news content and becoming a bigger and bigger part of the media landscape and our information consumption. Often beating out real news because […]
Why branding is critical for your business long-term survival.
In my previous marketing post “Why small to media size companies often hate when marketing firms use the word ‘branding.’” I talked about how clients often roll their eyes when […]
Advertising and minority marketing. Why a lot of ads end up being labeled racist. But aren’t. And why ad agencies don’t discriminate enough.
Having spent over two decades in advertising creating and producing ads, I can tell you when you see a racially offensive ad, what you may think of as straight-out racism […]
Media literacy lesson about Prop Proof. An example from The Daily Show with Jon Stewart. [VIDEO]
In my book Does This News Make Me Look Fat?, I talk about prop proof. Using a prop to back up of claim that often isn’t supported by what is […]
Why companies hate when marketing firms use the word “branding.”
Small and medium sized businesses have a different mindset than large firms. They are closer to the bills and overhead they need to pay for. And feel the pressure everyday. […]