Author: Brooks
Petunia. How a children’s book illustrates the difference between gaining knowledge from media or just an identity.
I read this book in first grade. Petunia. A book by Roger Duvoisin about a goose named Petunia who finds an book. She never reads it, but always carries it […]
Why personality marketing (social media) is not natural for companies.
In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the mindset of “personality marketing.” Selling […]
Are media companies worried about the effects of media consolidation? This video (and its mysterious disappearance could be telling.
In my upcoming book Does The News Make Me Look Fat? , I talk about how media consumption works like food consumption. In this model, there are people that gather, […]
Stop calling social media, “social media.” It’s personality marketing.
Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with being relegated to marketing buzzword. […]