Category: Marketing
“Wanted: Nuclear Fusion Development Intern.” When internships are abused to acquire skills, not teach them.
One of my former clients a few years ago managed internships for organizations. The firm’s job was to help companies, small and large, realize the mutual value of internships for […]
First-mover disadvantage. Why being the first doesn’t ensure you won’t end up last.
We all know Henry Ford invented the first car. Undoubtedly revolutionary. Undoubtedly changed the world. And yet, also undoubtedly today, no would actually buy the Model T to drive around […]
The love affair with Apple is over. Now the real customer relationship with Apple can begin.
We all know what the first stage of love is like. An emotional surge that overwhelms our logic and reason. Life doesn’t seem complete without the object of our affection […]
In the wake of Chick-fil-A, are “restaurant values” becoming the next compatibility check box on your Match.com profile? Should marketers be worried?
As Chick-fil-A and Starbucks seem to be on the forefront of the age of “Restaurant Values” now entering the field of identity politics, I’m wondering if restaurants will become to […]
The missing part of most creative briefs. The “So What!?” factor.
Someone recently asked me that, if I wrote a creative brief, what information would I add to improve it? Having written them many times, I replied with what I think […]
If social media is so good, why doesn’t Apple embrace social media for itself?
Apple has some social media properties. But yet it seems agnostic or downright disinterested in growing its brand on social media properties like Pinterest or Facebook. While most companies have […]
In social media marketing, why each of us are personal Wi-Fi networks of content.
Most of us have a Wi-Fi router in our homes and likely know how one basically works. Your Wi-Fi router takes the signal that comes from your Internet provider and […]
Is the marketing and business community hypnotized by technology? Technology zombies?
I’d like to submit a new word into the lexicon: Mass Technosis. Like hypnosis, it’s when business and industry get hypnotized by the hype of a technology. Mesmerized and led […]
The common flaw analyzing social media metrics. And why the Star Wars Prequels teach a good lesson.
A yardstick is a great ruler, but can’t measure happiness or a brand. Or the true success of a Star Wars movie. What do I mean? Consider this. If rated […]
The buried lead in this Fast Company article that should frighten the advertising industry.
Read this story from Fast Company “Ad Industry: Here’s Why Your Best Talent Is Leaving And What You Can Do About It,” and you’ll find the buried lead in this […]