Category: Marketing
Why maligned Siri is key to Apple’s future survival and dominance. Think and thank Iron Man.
Siri, Apple’s voice-recognizing personal assistant, will change the world. It’s just got to change some minds first. When and if it does, Apple’s dominance in personal devices will be sealed […]
Hi, I don’t know you–except for this web picture of you dancing on a table. Three reasons why online reputation management is important.
Why should you care about reputation management? 1. To Avoid SEO Blackmail. I had my first encounter with this about 8 years ago when the CEO and CFO of […]
Why branding is critical for your business long-term survival.
In my previous marketing post “Why small to media size companies often hate when marketing firms use the word ‘branding.’” I talked about how clients often roll their eyes when […]
Advertising and minority marketing. Why a lot of ads end up being labeled racist. But aren’t. And why ad agencies don’t discriminate enough.
Having spent over two decades in advertising creating and producing ads, I can tell you when you see a racially offensive ad, what you may think of as straight-out racism […]
Why companies hate when marketing firms use the word “branding.”
Small and medium sized businesses have a different mindset than large firms. They are closer to the bills and overhead they need to pay for. And feel the pressure everyday. […]
To some of the baby boomers in marketing, it’s time to move, lead or get out of the way.
In radio programing, there’s a formula for choosing music to play to an audience. Music programers know your music taste solidify around the age of 32. Yes, you can still […]
Data-driven marketing may be a new weapon. But beware, the customer’s also packing heat.
I talk about data management issues in relationship to marketing and branding and product development because this will affect(possibly permanently) a business’ relationship with customers and marketing relationships if not […]
Ever been part of the club scene? Then you know why Facebook’s days on top are numbered.
Facebook’s IPO is coming soon. And many of the people who will pay for the initial stock offering of around $45 are betting the price will shoot up. And for […]
Marketing strategy. Plop plop, fizz fizz. It’s the secret of how to get customers to buy 200% more of your product.
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy […]
What is personality in social media? How to make sure your company successfully conveys it.
It’s that “Je ne sais quois.” That certain something that will neither completely and comfortably fit in a corporate brand guide. Establishing an attractive, brand positive personality in social media […]