Category: Marketing
This is an awesome Craigslist ad! Take a look.
Anyone who has been on Craigslist knows how boring those ads can be. This one is so good it makes a 1995 Pontiac sound exciting. A good reminder for creative […]
Why personality marketing (social media) is not natural for companies.
In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the mindset of “personality marketing.” Selling […]
Stop calling social media, “social media.” It’s personality marketing.
Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with being relegated to marketing buzzword. […]
Why John Carter was a flop before it was even released. I’m looking at you marketing.
John Carter, the movie, based on the book John Carter Warlord of Mars didn’t do that well domestically. Earning $30 million over the weekend. Though it did better oversees, Disney […]
The ghost of the music industry past has a warning for books and authors.
In less than five years, traditional books may be dead as a primary and sustainable way for many established authors to make a living. As people are rapidly getting used […]
Would you let an intern casually manage all your marketing? Then why do so many companies let interns casually manage their social media?
Social Media, Though marketing directors and CEO give talks about how important social media is to their business, when you often look at their operations, you often find a 19-year […]