Tag: advertising
Is the marketing and business community hypnotized by technology? Technology zombies?
I’d like to submit a new word into the lexicon: Mass Technosis. Like hypnosis, it’s when business and industry get hypnotized by the hype of a technology. Mesmerized and led […]
The buried lead in this Fast Company article that should frighten the advertising industry.
Read this story from Fast Company “Ad Industry: Here’s Why Your Best Talent Is Leaving And What You Can Do About It,” and you’ll find the buried lead in this […]
Advertising and minority marketing. Why a lot of ads end up being labeled racist. But aren’t. And why ad agencies don’t discriminate enough.
Having spent over two decades in advertising creating and producing ads, I can tell you when you see a racially offensive ad, what you may think of as straight-out racism […]
To some of the baby boomers in marketing, it’s time to move, lead or get out of the way.
In radio programing, there’s a formula for choosing music to play to an audience. Music programers know your music taste solidify around the age of 32. Yes, you can still […]
The future of media literacy? “Cause it’s got electrolytes” Why talking points we pick up from media sources to make us smart often don’t. [VIDEO]
What are talking points? Talking points are essentially bulleted ideas; a verbally presented PowerPoint, to make bite-sized arguments that you can easily chew on and mentally digest and remember. More […]
Marketing strategy. Plop plop, fizz fizz. It’s the secret of how to get customers to buy 200% more of your product.
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy […]
Media literacy lesson: The secret of why negative ads work. And will always be used far more than positive ads.
People hate negative advertising. Or, at least, they say they do. Yet message consultants like me keep producing them for their political clients and at a ratio 4:1 over positive […]
This is an awesome Craigslist ad! Take a look.
Anyone who has been on Craigslist knows how boring those ads can be. This one is so good it makes a 1995 Pontiac sound exciting. A good reminder for creative […]