The love affair with Apple is over. Now the real customer relationship with Apple can begin.

We all know what the first stage of love is like. An emotional surge that overwhelms our logic and reason. Life doesn’t seem complete without the object of our affection […]

If social media is so good, why doesn’t Apple embrace social media for itself?

Apple has some social media properties. But yet it seems agnostic or downright disinterested in growing its brand on social media properties like Pinterest or Facebook. While most companies have […]

Why maligned Siri is key to Apple’s future survival and dominance. Think and thank Iron Man.

Siri, Apple’s voice-recognizing personal assistant, will change the world. It’s just got to change some minds first. When and if it does, Apple’s dominance in personal devices will be sealed […]