Is the marketing and business community hypnotized by technology? Technology zombies?

I’d like to submit a new word into the lexicon: Mass Technosis. Like hypnosis, it’s when business and industry get hypnotized by the hype of a technology. Mesmerized and led […]

Hi, I don’t know you–except for this web picture of you dancing on a table. Three reasons why online reputation management is important.

  Why should you care about reputation management? 1. To Avoid SEO Blackmail. I had my first encounter with this about 8 years ago when the CEO and CFO of […]

Data-driven marketing may be a new weapon. But beware, the customer’s also packing heat.

I talk about data management issues in relationship to marketing and branding and product development because this will affect(possibly permanently) a business’ relationship with customers and marketing relationships if not […]

The real reason GM dropped its $10M ad campaign on Facebook. And why their ads didn’t work

How many of us buy motor oil at Disneyland? We’ll buy souvenirs, food and pictures at The Magic Kingdom, but probably, not motor oil if it were pitched to us. […]

Ever been part of the club scene? Then you know why Facebook’s days on top are numbered.

Facebook’s IPO is coming soon. And many of the people who will pay for the initial stock offering of around $45 are betting the price will shoot up. And for […]