Tag: GM
First-mover disadvantage. Why being the first doesn’t ensure you won’t end up last.
We all know Henry Ford invented the first car. Undoubtedly revolutionary. Undoubtedly changed the world. And yet, also undoubtedly today, no would actually buy the Model T to drive around […]
The real reason GM dropped its $10M ad campaign on Facebook. And why their ads didn’t work
How many of us buy motor oil at Disneyland? We’ll buy souvenirs, food and pictures at The Magic Kingdom, but probably, not motor oil if it were pitched to us. […]