Tag: marketing
Why consumers aren’t connecting the connected home dots. Yet.
Without a doubt, this is the dawn of the age of the connected home. An era that will revolutionize our relationship with once “dumb” household appliances. The seeds of this […]
The love affair with Apple is over. Now the real customer relationship with Apple can begin.
We all know what the first stage of love is like. An emotional surge that overwhelms our logic and reason. Life doesn’t seem complete without the object of our affection […]
In the wake of Chick-fil-A, are “restaurant values” becoming the next compatibility check box on your Match.com profile? Should marketers be worried?
As Chick-fil-A and Starbucks seem to be on the forefront of the age of “Restaurant Values” now entering the field of identity politics, I’m wondering if restaurants will become to […]
The missing part of most creative briefs. The “So What!?” factor.
Someone recently asked me that, if I wrote a creative brief, what information would I add to improve it? Having written them many times, I replied with what I think […]
In social media marketing, why each of us are personal Wi-Fi networks of content.
Most of us have a Wi-Fi router in our homes and likely know how one basically works. Your Wi-Fi router takes the signal that comes from your Internet provider and […]
Is the marketing and business community hypnotized by technology? Technology zombies?
I’d like to submit a new word into the lexicon: Mass Technosis. Like hypnosis, it’s when business and industry get hypnotized by the hype of a technology. Mesmerized and led […]
The common flaw analyzing social media metrics. And why the Star Wars Prequels teach a good lesson.
A yardstick is a great ruler, but can’t measure happiness or a brand. Or the true success of a Star Wars movie. What do I mean? Consider this. If rated […]
Media literacy lesson: What’s the sound of one person lying. Often, the truth.
Sound like a Zen riddle but true: The best way to lie to people is with hard facts. Ask the spin doctors their little secret. One important for good media […]
Why maligned Siri is key to Apple’s future survival and dominance. Think and thank Iron Man.
Siri, Apple’s voice-recognizing personal assistant, will change the world. It’s just got to change some minds first. When and if it does, Apple’s dominance in personal devices will be sealed […]
Hi, I don’t know you–except for this web picture of you dancing on a table. Three reasons why online reputation management is important.
Why should you care about reputation management? 1. To Avoid SEO Blackmail. I had my first encounter with this about 8 years ago when the CEO and CFO of […]