Tag: marketing
Advertising and minority marketing. Why a lot of ads end up being labeled racist. But aren’t. And why ad agencies don’t discriminate enough.
Having spent over two decades in advertising creating and producing ads, I can tell you when you see a racially offensive ad, what you may think of as straight-out racism […]
To some of the baby boomers in marketing, it’s time to move, lead or get out of the way.
In radio programing, there’s a formula for choosing music to play to an audience. Music programers know your music taste solidify around the age of 32. Yes, you can still […]
Data-driven marketing may be a new weapon. But beware, the customer’s also packing heat.
I talk about data management issues in relationship to marketing and branding and product development because this will affect(possibly permanently) a business’ relationship with customers and marketing relationships if not […]
The future of media literacy? “Cause it’s got electrolytes” Why talking points we pick up from media sources to make us smart often don’t. [VIDEO]
What are talking points? Talking points are essentially bulleted ideas; a verbally presented PowerPoint, to make bite-sized arguments that you can easily chew on and mentally digest and remember. More […]
Marketing strategy. Plop plop, fizz fizz. It’s the secret of how to get customers to buy 200% more of your product.
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy […]
Media literacy lesson: The secret of why negative ads work. And will always be used far more than positive ads.
People hate negative advertising. Or, at least, they say they do. Yet message consultants like me keep producing them for their political clients and at a ratio 4:1 over positive […]
The Boogeyman. In media literacy, one of media and marketing messaging most persuasive persons. And why less is more in marketing.
Did you ever notice nobody asks what the boogeyman does? When you parents tell you to watch out for him (I’m assuming it’s a man. Please write me if you […]
What is personality in social media? How to make sure your company successfully conveys it.
It’s that “Je ne sais quois.” That certain something that will neither completely and comfortably fit in a corporate brand guide. Establishing an attractive, brand positive personality in social media […]
This is an awesome Craigslist ad! Take a look.
Anyone who has been on Craigslist knows how boring those ads can be. This one is so good it makes a 1995 Pontiac sound exciting. A good reminder for creative […]
Why personality marketing (social media) is not natural for companies.
In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the mindset of “personality marketing.” Selling […]