Tag: marketing
Stop calling social media, “social media.” It’s personality marketing.
Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with […]
The ghost of the music industry past has a warning for books and authors.
In less than five years, traditional books may be dead as a primary and sustainable way for many established authors to make a living. As […]
Would you let an intern casually manage all your marketing? Then why do so many companies let interns casually manage their social media?
Social Media, Though marketing directors and CEO give talks about how important social media is to their business, when you often look at their operations, […]