Data-driven marketing may be a new weapon. But beware, the customer’s also packing heat.

I talk about data management issues in relationship to marketing and branding and product development because this will affect(possibly permanently) a business’ relationship with customers and marketing relationships if not […]

Marketing strategy. Plop plop, fizz fizz. It’s the secret of how to get customers to buy 200% more of your product.

Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy […]