Tag: media
Is the marketing and business community hypnotized by technology? Technology zombies?
I’d like to submit a new word into the lexicon: Mass Technosis. Like hypnosis, it’s when business and industry get hypnotized by the hype of […]
Media literacy lesson: Covering story is not the same thing as covering the news.
“We’ll cover the story” You’ll hear that from some news outlets. “Getting the story.” Though some media outlets tend to use the terms interchangeably, getting […]
Media literacy lesson: And So Goes The Nation. How messaging strategists think about political campaigns.
Media literacy is a skill to have – especially when it comes to political messaging. That’s why it’s good to take a really good look […]
Media literacy lesson: If media is left or right at its core, Why didn’t Fox News accept MSNBC’s surrender in 2002?
Why liberal and conservative media are nothing more than brands like Coke and 7Up. It wasn’t that long ago (around 2002, just before the Iraq […]
Media literacy lesson: What’s the sound of one person lying. Often, the truth.
Sound like a Zen riddle but true: The best way to lie to people is with hard facts. Ask the spin doctors their little secret. […]
Media literacy lesson: Don’t Confuse “That’s outrageous” for “That’s untrue.”
Part of having good media literacy skills is to know when words are being used to imply a statement, when its true meaning does not […]
Mental Obesity. How poor media literacy skills can cause parents to leave children vulnerable.
Is it okay to give a two-year old a bottle of hot sauce to drink? Of course not. If you saw another parent doing so, […]
Media literacy lesson: Analysis and opinion versus news. Why opinion dominates cable news.
Analysis and opinion media content is outpacing news content and becoming a bigger and bigger part of the media landscape and our information consumption. Often […]
Why you should skip any news headline that has the word “slam” in it. (‘cept this one).
Some real and recent headlines… “Pink Slams Chris Brown For Lip Synching at Billboard Awards.” “Christie slams Obama’s ‘preening” in Rand Paul Country.” Jon Stewart […]
Data-driven marketing may be a new weapon. But beware, the customer’s also packing heat.
I talk about data management issues in relationship to marketing and branding and product development because this will affect(possibly permanently) a business’ relationship with customers […]