Tag: media studies
A call for media literacy: What does a mentally obese world look like? A lot like the one you live in. Here’s why.
We live in an increasingly complex world. More of a data-driven world. A world that, more and more, rewards those who are media literate and can robustly utilize and metabolize […]
Media literacy lesson: The secret of why negative ads work. And will always be used far more than positive ads.
People hate negative advertising. Or, at least, they say they do. Yet message consultants like me keep producing them for their political clients and at a ratio 4:1 over positive […]