Why personality marketing (social media) is not natural for companies.

In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the mindset of “personality marketing.” Selling […]

Stop calling social media, “social media.” It’s personality marketing.

Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with being relegated to marketing buzzword. […]