Tag: social media
If social media is so good, why doesn’t Apple embrace social media for itself?
Apple has some social media properties. But yet it seems agnostic or downright disinterested in growing its brand on social media properties like Pinterest or Facebook. While most companies have […]
In social media marketing, why each of us are personal Wi-Fi networks of content.
Most of us have a Wi-Fi router in our homes and likely know how one basically works. Your Wi-Fi router takes the signal that comes from your Internet provider and […]
The common flaw analyzing social media metrics. And why the Star Wars Prequels teach a good lesson.
A yardstick is a great ruler, but can’t measure happiness or a brand. Or the true success of a Star Wars movie. What do I mean? Consider this. If rated […]
The real reason GM dropped its $10M ad campaign on Facebook. And why their ads didn’t work
How many of us buy motor oil at Disneyland? We’ll buy souvenirs, food and pictures at The Magic Kingdom, but probably, not motor oil if it were pitched to us. […]
What is personality in social media? How to make sure your company successfully conveys it.
It’s that “Je ne sais quois.” That certain something that will neither completely and comfortably fit in a corporate brand guide. Establishing an attractive, brand positive personality in social media […]
Why personality marketing (social media) is not natural for companies.
In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the mindset of “personality marketing.” Selling […]
Stop calling social media, “social media.” It’s personality marketing.
Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with being relegated to marketing buzzword. […]
Would you let an intern casually manage all your marketing? Then why do so many companies let interns casually manage their social media?
Social Media, Though marketing directors and CEO give talks about how important social media is to their business, when you often look at their operations, you often find a 19-year […]
