Caught this watching some TED Talks presentations. Wanted to share it because I think it reflects the dynamics and changed opportunities of the new job […]
In my book Does This News Make Me Look Fat?, I talk about prop proof. Using a prop to back up of claim that often […]
What are talking points? Talking points are essentially bulleted ideas; a verbally presented PowerPoint, to make bite-sized arguments that you can easily chew on and […]
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. […]
New video supporting my book Does This News Make Me Look Fat? with humorous look at what would happen if the modern news media covered […]
In my upcoming book Does The News Make Me Look Fat? , I talk about how media consumption works like food consumption. In this model, […]
Social Media, Though marketing directors and CEO give talks about how important social media is to their business, when you often look at their operations, […]