Media literacy: How ingredients inside media content wage war on your rational thinking.

Chocolate cake.  Fattening. Lots of sugar. You know, it will destroy your diet. You know why it will. Yet, there it is (or what’s left of it) sitting on your […]

Data-driven marketing may be a new weapon. But beware, the customer’s also packing heat.

I talk about data management issues in relationship to marketing and branding and product development because this will affect(possibly permanently) a business’ relationship with customers and marketing relationships if not […]

The Boogeyman. In media literacy, one of media and marketing messaging most persuasive persons. And why less is more in marketing.

Did you ever notice nobody asks what the boogeyman does?  When you parents tell you to watch out for him (I’m assuming it’s a man. Please write me if you […]