What are talking points? Talking points are essentially bulleted ideas; a verbally presented PowerPoint, to make bite-sized arguments that you can easily chew on and mentally digest and remember. More […]
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy […]
New video supporting my book Does This News Make Me Look Fat? with humorous look at what would happen if the modern news media covered events like Goldilocks & The […]
In my upcoming book Does The News Make Me Look Fat? , I talk about how media consumption works like food consumption. In this model, there are people that gather, […]